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Douglas H. Crichton
Gentzgasse 38/12
A-1180 Vienna, Austria
Phone: +43-(0)-664-911-2077
Email: dcrichton@motherboardmedia.com
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Strategic Interactive Media Planning:
Planning
online & digital media campaigns is our primary discipline. We take the time to examine the entire
media campaign, do the necessary research, understand
the objectives, not just of the interactive media but the combined media
delivery. Then our mission
is to create a media plan that maximizes the interactive media with the
traditional campaign. Our years of
experience in Austria and USA
have provided valuable insight into how new media works, its relationship to
traditional vehicles and what it can provide in the long-term.
Media Buying:
Buying and optimization are essential to the success
of any interactive media campaign. It is imperative to have an experienced professional at
the helm, as quick decisions are crucial to maximizing return-on-investment. Today the Internet and other digital
mediums cannot be treated like the "commodity buys" that major
advertisers see in tv, radio, print and outdoor. It takes skill and a knowledgable hand to
balance buys and to have the knowledge of the existing pit falls.
Search Marketing:
Motherboard Media offers a full range of Search Engine Marketing (SEM) services from
Performance-based Campaign Structure, Keyword development and optimization, Text Ad creation and optimization, transparent and meaningful Reporting, and Conversion Tracking.
We have strong working relationships with Google, Yahoo, MSN as well as local Austrian search properties like Herold and Austroweb. Our search philosophy is driven by optimal performance and bringing the greatest return on marketing investment.
Research: No
medium has experienced such a torrent of research possibilities in the
history of advertising. There are new
studies coming every quarter and much of the available research can be
contradictory. We offer analysis
of syndicated resources, market trends and data-mining from existing
databases and logfiles.
Consulting:
The interactive advertising landscape offers many
possibilities from simple to complex. Motherboard Media will work with Marketers to help
develop a logical and affordable " full-service"
solution. We have outstanding partners in the
creative development and technology sectors who can design and implement
cutting-edge creative and technical infrastructures that work.
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